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On-vine is a personal project, which I am developing with my friend and excellent 3D-artist, Daniele Romio.
The goal of this project is to decentralize the field of product design and promote upcycling plastic as a material.
We want to achieve that by establishing a platform that provides users with high quality 3D-designs, which can be easily printed from recycled fillaments on a 3d printer .
On the platform we want to promote designers that wish to solve small and big problems of the 21st century in a smart and genuine way as well as enable a valuable dialogue between users and creators.
One of the challenges of this project was to create a landing page that could explain the idea to potential investors and enthusiasts of the sector.
After identifying the content structure and information strategy, i came up with a style, that supports a clear and attractive presentation of innovative ideas.
The colours and typography reflect our love for modern minimalist design and wise, environmentally-conscious treatment of waste.
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We have obtained a user-friendly and simple product. The clear presentation of the content explains the idea of on-vine, its philosophy and our goals.